Finance for business owners and entrepreneurs

Understand your finances.
Make better decisions.

Learn to read your business cash flow, costs and profitability. Find your starting point and practical tools, and talk with FINDEX about your next step.

Online support for businesses, wherever they are.

Clear finances for the real life of your business
Before you look at the figures
Understand the business

Start by understanding how your business works.

What does it sell?

Its product or service, customer and price.

How does it operate?

What it needs, how long it takes and when it collects payment.

What does it need?

Resources and cash to sustain itself and grow.

The business first. Then its numbers.
Learn with clear examplesReview your starting pointBring practical tools to your business
Find your service

Your needs define
the starting point.

Three questions to identify how we can support you. We will agree on the final scope together.

A specific decision, a team that learns or management with ongoing support.

Explore without sharing personal data or business figures.

Step 1 of 3

What do you need to achieve?

Choose the goal that best describes your situation.

What do you need to achieve?
Choose an option to continue.
FINDEX Advisory

When you need support, we are here too.

From a specific question to ongoing financial support for management. We agree on a scope that fits your business needs.

01

Specialist financial advisory

If you face a specific decision about cash, costs, pricing, financing or investment, we review the information and context with you.

  • Financial assessment
  • Costs, pricing and profitability
  • Cash flow and working capital
  • Financing and project appraisal
02

Financial education

Learning for business owners and teams. We start with business situations, explain what matters and finish with an applied decision.

  • Finance for non-financial professionals
  • Costs, budgets and cash flow
  • Indicators for management decisions
  • AI for investment and risk analysis
From assessment to action

Choose how deeply you want to understand your business finances

Not every business needs the same depth of analysis.

Start with a free financial snapshot of your business and progress, as needed, to ongoing monthly financial support.

Compare all four levelsPrices in Colombian pesos (COP)
01

FINDEX Initial Assessment

FREE$0 COP

Quickly discover how your business finances are doing.

Result: An initial financial snapshot.

Start my free assessment
Compare all four levels

Which one do you need?

Prices in Colombian pesos (COP)

Swipe the table to compare all four levels

Comparison of the four FINDEX assessment and advisory levels.
What’s includedInitialAdvancedZoom into Your NumbersPath to Transformation
Automated assessment
Financial ratiosBasicAdvancedAdvanced
Comprehensive analysis—
FINDEX ISF—
FindingsBasic
RecommendationsBasic
Executive report—
Personalized advisory——
5 priority decisions——
30–60–90-day plan——
Monthly follow-up———
ISF updates———
PrecioFREE230,000535,000Request a quote Monthly
FROM ANALYSIS TO DECISION

What you can expect from FINDEX

01

Share your information

We review the scope and available financial statements to agree on the analysis.

02

Gain clarity

An executive report with findings, alerts, recommendations and the FINDEX Financial Health Index.

03

Define your next step

Discuss priorities with Zoom; follow through on actions with ongoing monthly support.

Report delivery: Agreed after reviewing the available information.

Zoom into Your Numbers session: Duration and time confirmed when scheduling.

Explore a sample advanced report

Not sure which to choose?

Start with the free FINDEX Initial Assessment.
First, understand where you stand.
Then decide how much deeper you need to go.

Start for free

FINDEXUnderstand your finances. Make better decisions.

Tools for better decisions

Understand the numbers before deciding.

Convert rates, estimate loan payments and see the total cost. A space for students, business owners and anyone who wants to manage finances thoughtfully.

Explore the calculators
Find your starting point

Is there enough cash? What is generating a margin?

Enter figures from the same year for an initial reading of liquidity, profitability and financing. Recognize priorities and identify what to review next.

Get my free assessment
Questions and actions relevant to your sector
Financial indicators explained clearly
Priorities to review in your business
Register first and get a visual result for your business
Resources for your business

Tools you can use today.

Infographics and guides to review cash, understand indicators and explore ways to generate income.

FINDEX · Tools for better decisions

Key financial indicators

FreeInfographic

Key financial indicators

A guide to liquidity, debt, efficiency and profitability indicators. Each includes its formula, the question it answers, how to interpret it and what to review before deciding.

No costDownload
FINDEX · Tools for better decisions

10 cash flow management mistakes

FreeInfographic

10 cash flow management mistakes

Recognize mistakes that leave a business short of cash despite sales, and review how to anticipate them.

No costDownload
FINDEX · Tools for better decisions

New business models

FreeInfographic

New business models

Compare ways to generate income and ask questions about recurring revenue, margins, working capital and growth.

No costDownload
Learn with FINDEX

Beyond isolated formulas.
Better judgment for decisions.

Learn at your own pace or find training for your team. We start with your business and then read its numbers.

FINDEX · Financial education

Cash first: three decisions for your business

In preparationComing soon

Cash first: three decisions for your business

Learn to organize cash flow, anticipate payments and make decisions before a cash shortage makes them for you.

In preparation
FINDEX · Financial education

Finance for better decisions

Coming soon

Finance for better decisions

Turn your business figures into decisions about costs, prices, budgets, profitability and financing.

In preparation
FINDEX · Financial education

Learn to invest with sound judgment

Coming soon

Learn to invest with sound judgment

Learn to compare opportunities, understand risk and build an investment strategy in Colombia and international markets.

In preparation
Who are we?

Two perspectives.
One financial direction.

FINDEX supports business owners, entrepreneurs and institutions in organizing finances, analyzing information and making decisions focused on growth and sustainability.

We combine specialist advisory, financial education and outsourced CFO support. Beyond calculations and reports, we help clients understand their financial position, gain control of resources and make decisions with practical tools.

We get involved in your business operations. We work with your team to understand how you collect, pay, budget and decide. We support the implementation of agreed actions and, within the service scope, follow up so financial strategy becomes part of everyday management.

Eliana Morales Zuluaga

Eliana Morales Zuluaga

Economist, specialist in Finance and master’s graduate in Financial Administration. Doctorate in Innovation and Business (c).

Financial education, planning and management decisions in clear, practical language.

View LinkedIn profile
Rafael Gómez Gómez

Rafael Gómez Gómez

PhD in Finance, master’s in Economics and degree in Marketing.

Investments, financial risk management, financing and strategic decisions.

View LinkedIn profile
Before you start

Clear finances from the first step.

Start with a resource, assess your business or talk to FINDEX.

Is FINDEX only for businesses with financial problems?

No. FINDEX supports businesses that need to organize their finances, as well as profitable businesses seeking to grow, invest, improve cash flow or make better-informed decisions. You do not need to be in a crisis to manage your numbers better.

How do I know which FINDEX service I need?

It depends on your business situation. Start with our tools and resources, complete a financial assessment or request support. We then identify whether you need specific advisory, training or ongoing financial support.

What does financial advisory include?

Advisory is designed around your business needs. Topics may include cash flow, costs, budgets, pricing, profitability, liabilities, indicators, working capital, investment appraisal, financial planning, business valuation and financial risk management.

What does an outsourced CFO do?

Strategic financial support for businesses that need financial leadership without a full-time CFO. FINDEX helps analyze results, project scenarios, monitor indicators and turn financial information into business decisions.

Let’s talk about your business

Your next decision deserves clarity.

Tell us about the financial decision ahead. Together, we identify the next step: learning, an assessment or ongoing support.

Your information is used to respond to your request.